We Are Women Owned
Curated products and services from women-owned brands across lifestyle, beauty, fashion, wellness, and home.
At the time of our collaboration, We Are Women Owned was stepping into a pivotal growth phase. The foundation was strong: a trusted brand with a loyal community and powerful mission. But they were ready to scale and expand the reach of their curated marketplace. They wanted to drive deeper engagement and amplify the stories of women entrepreneurs nationwide.
Their goals included:
✔️ Enhancing brand visibility and market reach
✔️ Improving the user experience across digital channels
✔️ Strengthening community through storytelling and events
✔️ Driving more traffic and conversions via email and social platforms
They signed on with a monthly retainer for 24+ months.
Our work focused on building the digital systems, social media strategy, and creativity to support that vision.
Where They Were When We Started:
Values:
We Are Women Owned was more than a marketplace. It’s was a community-driven platform designed to champion women entrepreneurs through visibility, economic equity, and authentic connection. Every touchpoint is infused with intention: to amplify women’s voices and to support product-based businesses thrive.
Audience:
We Are Women Owned attracts two deeply engaged audiences:
Conscious consumers looking to support socially responsible, women-owned businesses
Women founders seeking visibility, community, and opportunities to grow their brands
The Core Challenge:
We Are Women Owned had the passion. The mission. The movement.
But their content systems, especially Instagram and email weren’t fully optimized to convert care into action.
The brand’s values deeply resonated with its community, but without a clear communication strategy, calls-to-action were often overlooked, and they hadn’t generated the momentum and partnerships it was capable of.
What Needed to Evolve:
A more fearless Instagram strategy that showcased featured brands and built excitement around seasonal campaigns
Newsletter content that was aligned with brand voice but designed for conversion
Clear, consistent calls-to-action across all touchpoints
A cohesive content flow to guide users from awareness to advocacy
The Opportunity:
We Are Women Owned was more than a pop-up marketplace. It was a movement that’s rooted in joy, equity, and community building.
They had built trust and a loyal community. What they needed support with, was building a presence that helped translate that trust into visibility, traffic, and marketplace conversions.
The opportunity was to:
Elevate brand storytelling so it inspired action not just admiration
Increase discoverability for featured brands through stronger campaign content
Create a branded experience that united Instagram, email, and web into one seamless digital ecosystem
Build scalable content systems that could grow with the team
We weren’t just after more engagement. We were after deeper connection and results that honored the mission.
Our Strategy:
We focused on two core platforms where the brand could drive the most meaningful impact: Instagram and email.
Everything was built to be scalable and repeatable so that future team members, collaborators, or campaign partners could plug into a system and create high-impact content with ease.
The Process:
A full content audit to assess what was resonating, where momentum was being lost, and how to better align content across campaigns, vendor features, and events.
Instagram Content Pillars: We established clear themes and storytelling categories including brand discovery, campaign highlights, founder features, community spotlights, and mission messaging to create rhythm and recognition in the feed.
Branded Visual Templates: We designed scroll-stopping Instagram templates that aligned with the We Are Women Owned aesthetic, so every post felt polished, purposeful, and shareable while keeping the focus on the women-owned brands being amplified.
Call-to-Action Clarity: We restructured captions and post flows to include direct, easy-to-follow CTAs (e.g., “Shop now,” “Apply to join,” “Share this vendor”) that turned attention into action and helped drive traffic back to the marketplace or subscriber list.
Newsletter Content Strategy: We helped develop a newsletter structure that balanced education, storytelling, product discovery, and campaign promotion. Each email became an opportunity to deepen connection with subscribers and convert awareness into purchases and participation.
Aligned Launch Calendars: By aligning email and Instagram content around seasonal marketplaces and vendor features, we created a unified digital experience that built momentum over time not just during key launch windows.
The Results
The Results
148% increase in reach
87% increase in interactions
10.4% growth in Instagram followers
65% increase in profile visits
Newsletter performance also saw consistent improvement, with more engagement across seasonal launches, vendor features, and campaign promotions.
Even with a lean team and grassroots energy, We Are Women Owned emerged with a powerful, scalable digital presence, ready to grow, inspire, and amplify with even greater impact.