La Parea Wellness
When we started working together, La Parea Wellness was in a growth and brand refinement phase.
The brand had already cultivated a loyal customer base on Amazon and had strong product–market fit, but they were ready to:
Clarify their brand messaging and visual identity to reflect the depth and intention behind their work as they moved toward direct to consumer through Instagram and her website
Create a more cohesive and elevated online presence so that their visuals matched their
Position themselves for wholesale opportunities and partnerships
Strengthen their storytelling to better communicate the cultural and spiritual significance of their products
They had built something beautiful, and our work together was about making sure every touchpoint reflected the soul of the brand while supporting long-term growth across digital and retail channels.
The Core Challenge:
La Parea Wellness had all the right ingredients: high-quality, handmade herbal remedies, a mission rooted in ancestral healing, and a deeply loyal customer base. But their digital presentation on Instagram and the user experience on their website wasn’t fully reflecting their value and it was limiting their growth.
More specifically, their social channels lacked cohesion, the website wasn’t optimized for shopping conversions or email sign-ups, and their Instagram content—while heartfelt—wasn’t strategically driving traffic or sales.
Additionally, the story behind the products, the sacred practices, the plant knowledge, and the intention all needed to be more clearly communicated across every touchpoint.
What needed to evolve was:
Brand refinement to ensure the visuals, language, and user experience matched the depth and value of the offerings
Website improvements to increase product sales and subscription revenue
A clear Instagram strategy that would grow the community and convert followers into customers
Key Business Goals:
Improve direct to consumer sales and subscription sign-ups through an optimized digital strategy
Strengthen brand consistency and recognition through refined messaging and visual design
Develop a social communications strategy that supported both education and conversion
Build a digital foundation to support future growth through wholesale, collaborations, or expanded product lines
La Parea Wellness wasn’t just selling herbal remedies, they were reviving ancestral wisdom and holding space for holistic healing rooted in Latin American and Indigenous traditions. The brand had a strong soul, but it needed a stronger structure. The opportunity was to take something deeply personal and spiritual and translate it into a polished, strategic, and scalable brand experience without losing its purpose.
The brand was evolving. La Parea wanted to be recognized not just as a wellness business, but as a trusted voice and leader in ancestral, natural healing. They were building toward something more expansive: a brand that could thrive in digital spaces and show up on physical shelves. A brand that could grow sustainably without compromising its cultural integrity.
The vision was to become a household name in culturally rooted wellness while staying grounded in truth, ritual, and community. Our work was about building a brand system that could hold that kind of growth with care and intention.
The Brand Vision:
What was missing was:
A clear positioning framework to communicate the value and meaning behind each product
A stronger emotional connection through storytelling that resonated with both longtime supporters and new audiences
A visual system aligned with the spiritual and ritualistic nature of the offerings
A scalable Instagram strategy to drive both engagement and conversions
We needed to honor the brand’s roots while preparing it for growth.
Future growth plans we needed to support included:
Improving website and subscription flows to increase DTC revenue
Exploring influencer partnerships and affiliate programs to reach new audiences
Laying the groundwork for wholesale opportunities or boutique retail placement
Our Strategy:
To guide La Parea Wellness into its next chapter, we began with a deep discovery process that honored both the spiritual foundation of the brand and the functional needs of a growing business.
We reviewed the existing website, Instagram content, and customer behavior to identify gaps in messaging, visual consistency, and conversion pathways. We also studied adjacent brands in the wellness and ritual care space specifically culturally rooted, founder-led businesses to understand what was working and where La Parea could stand apart.
Key Insights:
Their story was powerful but under-communicated
Their visuals were heartfelt but lacked a scalable brand system
Their website and Instagram needed to work harder to convert interest into purchases and subscriptions
From there, we made several foundational decisions:
> Messaging Framework
We built a clear brand story that expressed the sacred purpose behind each product while making it accessible for both first-time and returning customers.
> Visual Identity Refresh
We refined the color palette and type hierarchy to evoke warmth, groundedness, and ritual ensuring a visually cohesive presence across digital and print.
> Content Strategy
We created an Instagram strategy focused on storytelling, education, and soft CTAs that invited the community to deepen their relationship with the brand.
> Website & Subscription Flow
We optimized product pages, clarified value propositions, and added calls-to-action to support sales and encourage repeat purchases through an intentional email marketing system.
Every decision ensured the brand could thrive both digitally and in future retail settings. We created assets and messaging that could carry across platforms whether in a branded Instagram reel, a shelf talker in a boutique apothecary, or a welcome email series.
This strategy was about creating a container strong enough to hold La Parea’s spirit, and scalable enough to carry it forward.
Creative Execution
Once the brand strategy was in place, it was time to bring La Parea’s essence to life visually and experientially. Our creative execution focused on aligning every detail with the soul of the brand while improving clarity, cohesion, and conversion across platforms.
✦ Visual Identity Refresh
We refined La Parea’s color palette and typography to reflect the earthy, ritualistic energy of the brand—giving it a more elevated, premium feel without losing its handmade, spiritual roots.
✦ Instagram Content Design
We developed a full set of branded Instagram templates—formats for education, rituals, product features, and customer testimonials—to streamline content creation and ensure visual consistency. Each piece was designed to support storytelling, encourage engagement, and gently guide followers toward exploring the shop or joining the email list.
We infused the strategy with intentional content pillars:
Ritual education (how to use products in ceremony)
Plant wisdom (the stories behind key herbs)
Cultural context (honoring Indigenous and Latinx healing traditions)
Behind-the-scenes (the care and craftsmanship behind each product)
✦ Website Optimization
We audited the website journey and implemented updates across product descriptions, homepage copy, and CTAs to make the experience more intuitive and emotionally resonant. We simplified the subscription sign-up flow and emphasized benefits like seasonal kits, ease of access, and deepening one’s wellness journey.
✦ Email & Retention Touchpoints
We supported retention goals by developing welcome flows and post-purchase emails that reinforce La Parea’s values, guide customers in using products in ritual, and encourage intentional repeat purchases.
Every creative piece was built not just to look beautiful, but to carry the deeper story of healing, heritage, and honoring tradition in a way that resonates online, on your skincare shelf, and in sacred spaces.
The Results
The Results
This project helped La Parea Wellness step into a more powerful and aligned version of itself. With a refined brand identity, clearer messaging, and a more strategic digital presence, the brand now feels as intentional and healing as the products it offers.
And the results spoke for themselves:
Website transactions increased by 241% in the first year
Email subscribers grew by 121%
Stronger audience engagement on Instagram through storytelling and education
Increased clarity in the shopping experience, leading to smoother purchases and higher subscription conversions
A scalable visual system ready for retail, influencer partnerships, and future product expansions
More importantly, the founder finally felt like the brand reflected the care, wisdom, and spiritual depth she pours into every creation. That emotional alignment is what creates lasting growth and a loyal community.