Building Brands That Stand For Something
Welcome to Delgado Creative Group
A strategy-first creative agency helping women-owned and Latina-led CPG brands scale with clarity, consistency, and cultural relevance.
Team Trusted BY
We blend the science of human behavior with the art of design to build brands that feel as good as they convert. From branding and websites to marketing and campaigns, we meet you where you are and help you grow with intention.
Our work hits different because your people are different.
Our approach?
Rooted in psychology.
Designed for results.
Our Method: The DCG Framework
Your Foundation
For new brands or rebrands needing a powerful start, and grab-off-the-shelf visuals. We build your positioning, voice, and visual identity using proven behavioral insights like identity economics and the framing effect so your audience knows exactly who you are and why you matter, and then covets your products!
Your Expression
For growing brands ready to upgrade their digital presence. From a high-converting website to SEO-rich copy and scroll-stopping creative, we apply strategies like cognitive ease and choice architecture to build trust and drive action.
Your Growth Engine
For scaling brands with big goals. We deliver marketing strategy, campaigns, and social content that creates consistent momentum and measurable results rooted in behavioral principles like social proof and the mere exposure effect.
Just need social media support? Website updates? A fresh launch strategy? We take on a limited number of one-off projects each quarter. Message us here to see if we’re a match.
Explore Our Work
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![Health Coach | Karla Salinari]()
Karla Salinari
PUBLISHED A BOOK
In a 6-month project, a content strategy was developed for Instagram, leading to a 129% increase in interactions, a 144% increase in reach, an 8.8% rise in followers, and a 146% boost in profile visits.
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![Latina Owned Wellness Brand]()
La Parea Wellness
DOUBLED WEBSITE SALES
An 18-month project focused on increasing website traffic and social media engagement led to a 241% rise in website transactions and a 121% increase in subscribers. This was accomplished by improving user experience, creating a strong brand presence on Instagram, and organizing wellness events effectively.
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![A Group of Female Founders]()
We Are Women Owned
INCREASED COMMUNITY MEMBERS
To improve social media and community engagement, an Instagram strategy was created and implemented, leading to a 148% increase in reach, 87% more interactions, a 65% boost in profile visits, and a 10.4% rise in followers over two years.
We’re not here for surface-level success. We’re here to build power moves.
We partner with women-owned CPG brands ready to disrupt the shelf and the status quo.
This is about life-changing wealth. The kind that builds legacy, unlocks freedom, and inspires the next generation to thrive, fearlessly, and on their own terms.
Because let’s be honest:
You didn’t start this brand to be your industry’s best kept secret.
You want your products on shelves.
You want your customers gushing over DINNER.
You want to be the product everyone buys, the brand they remember.
You want to be a household item.
A household name.
You need impeccable branding first.
But here’s what most founders don’t hear enough:
Think about the last time you bought something just because it looked good.
Yeah. That wasn’t an accident. That was strategy. That was behavioral design at work.
Industry Insights
6 Ways to Leverage AI in a Creative Way
We explore how brands can creatively harness the power of AI, not to replace human ideas, but to amplify them. From personalized storytelling to smart content creation.