Building Brands That Stand for Something

A strategy-first creative agency helping women‑owned and Latina‑led CPG brands scale with clarity, consistency, and cultural relevance.

Team Trusted BY

We blend the science of human behavior with the art of design to build brands that feel as good as they convert.

You're a founder with a vision, and you started this business because:

You want to make a difference in your industry.  

You want your products on shelves.

You want your customers gushing over your latest campaign over dinner.

Welcome to Delgado Creative Group

Prim Botanicals

You want your product to be on the “must-haves” edits, and your customers go-to. 

Which is why a brand strategy, a website that makes people click “add to cart” and a marketing campaign that keeps your customers talking and coming back, is non-negotiable.  

Karla Salinari Holistic Health Coach

Experience & Results That Speak for Themselves

Increase in Audience Engagement

YEARS Of Combined Experience

Increase in website TRANSACTIONS

Our Framework: The DCG Method™

Circle

Your Foundation

For new brands or rebrands needing a powerful start, and grab-off-the-shelf visuals. We build your positioning, voice, and visual identity using proven behavioral insights like identity economics and the framing effect so your audience knows exactly who you are and why you matter, and then covets your products! 


cluster of circles

Your Expression

For growing brands ready to upgrade their digital presence. From a high-converting website to SEO-rich copy and scroll-stopping creative, we apply strategies like cognitive ease and choice architecture to build trust and drive action.


circle diagram

Amplification

For scaling brands with big goals. We deliver marketing strategy, campaigns, and social content that creates consistent momentum and measurable results rooted in behavioral principles like social proof and the mere exposure effect.

We take on a limited number of one-off projects each quarter. Message us here to see if we’re a match.

Explore Some Of Our Work

  • Karla Salinari | Health Coach

    Karla Salinari

    Refined messaging and redesigned brand presence.


     Results:
     ‑ 129 % more interactions
    ‑ 144 % expanded reach
    ‑ 146 % increase in profile visits
    ‑ 8.8 % growth in followers.

  • Wellness brand | La Parea Wellness

    La Parea Wellness

    Optimized Instagram and redesigned website—plus email automation.

    Results:
     ‑ 241 % Increase in website transactions
    ‑ 141% More email subscribers
    ‑ A more engaged, community-ready brand.

  • Nena Clothing

    Nena Clothing

    Developed a foundational Instagram strategy rooted in their Brazilian culture and consistency.

    Results: Secured strategic partnership opportunities that exceeded the total number achieved since launch.

  • Female Founders | We Are Women Owned

    We Are Women Owned

    Instagram content system + strengthened marketplace presence.


     Results:
     ‑ 148 % audience reach growth
    ‑ 87 % boost in interactions
    ‑ 10.4 % follower growth
    ‑ 65 % profile visit surge.

Read More About our Case Studies

We partner with women‑owned, Latina‑led CPG brands ready to disrupt the status quo and stand out. This isn’t just about aesthetics or design. It’s legacy-building through culturally relevant strategy and branding. You didn’t launch this brand to be your industry’s best-kept secret. 

Our Mission

  • Be the brand people reach for without hesitation. We design brands that make buying feel instinctual. Research shows it takes 0.05 seconds for users to form an opinion about your website or packaging and 72% of consumers say packaging design influences their buying decision 

    This means even if the product is excellent, the branding is the entry point.

  • Grow in resonance, not just scale. When strategy and culture meet, your story deepens trust and builds a community. Customers with an emotional connection to a brand have a 306% higher lifetime value.

  • Compete without being boxed out. Big brands may have big budgets. But you have culture, authenticity, and a story. Which puts you in a category one one. As a Latina woman-run agency we get you and your business. And it’s our job to align you and your mission with your strategy. 

Why It Matters

Why Choose DCG

  1. Strategy rooted in behavior psychology, with a founder who is well-trained in behavioral buyer psychology with an extensive background in retail sales.

  2. Cultural relevance built into every touchpoint so your audience sees themselves in your brand.

  3. Focused on Performance by using analytics for measurable results designed to scale.

  4. Deliberate client matching — we take on limited, curated projects each quarter to ensure full attention. 

This is where your legacy grows. You launched your brand to make an impact, be remembered, and to be a part of your customer’s lives day in and day out. We’re here to make you a household name. 


Lets Make Your Brand Unforgettable

Lets Make Your Brand Unforgettable

The Blog

6 Ways to Leverage AI in a Creative Way

We explore how brands can creatively harness the power of AI, not to replace human ideas, but to amplify them. From personalized storytelling to smart content creation.


Read the full article →